This large and diverse sector covers both physical and digital products and services, and the boundaries between them are blurring fast as new channels and business models are opening up. Event owners, clubs, game publishers and entertainment platforms are all focused on building customer loyalty against a sea of competing attractions. Content and protected intellectual property rights are at the heart of these industries, and making that content available in as many different formats, channels and subscription packages as consumers want it is the recipe for staying ahead;
More partnerships between IP owners and distributors to extend content reach into new channels
A need for modular approaches to rights and identity management to make content as interoperable as possible
Customer-centricity also means fan-centricity, and designing immersive digital experiences to bring players and fans closer together
Sharing data and analytics to make it easier for IP owners to quantify their audiences and key metrics to potential sponsors
Making sure that employees within this sector build their digital competencies to help drive further innovation
Maintain a clear vision for future development based on feedback from small low-risk experiments and pilots