Health - Cover image
Health - Cover image

Health

Digital healthcare, pharmaceutical and wellness marketing has moved away from traditional messaging focused on product features and science to creating engaging stories about treatment value and improved outcomes for patients. In pharmaceuticals, communication to doctors and other healthcare professionals also includes digital learning resources to improve delivery and expertise in new areas of medicine. In healthcare product and service innovation, design for digital delivery now plays a central role. Premium brands in this space are creating service platforms that connect patients to providers, manage their records and personalise treatment programs. Healthcare and pharmaceutical leaders are building capabilities in the following areas:

  • Investing in campaigns that communicate and share knowledge, tools and expertise

  • Improving the portability, quality and security of patient data

  • Using big data and machine learning for domains such as medical imaging, patient diagnostics and workflow optimisation

  • Exploring new digital interfaces such as voice search and chat services to make services more accessible for end-users.

Mari Haugen

Mari Haugen

Mari has 10+ years of experience in business development and client management roles from digital agencies. She has led digitisation processes in a variety of sectors, including healthcare, building on her background as a product manager in the medical device field. Within consulting, Mari has established expertise in domains including design, technology and marketing processes, and a strong interest in moving the health sector in more digital and user-oriented direction.
+47 907 78 502
Louisa Lee

Louisa Lee

Louisa is an experienced pharmaceutical marketing and business manager with a proven track record of client-side success in large international organisations. An acknowledged expert in the pharmaceutical industry, Louisa speaks the language and understands the context needed to execute brand, marketing and campaign strategy successfully. She connects with clients and takes healthcare marketing and communication beyond the traditional.
+45 22 22 40 97
Kirstine Rust

Kirstine Rust

Kirstine is a professional strategic advisor specialising in positioning strategy with hands-on experience within the health industry. Before joining NoA, Kirstine was responsible for the OTC portfolio at Norway's leading pharmacy chain, Apotek 1. She has also worked as Nordic Brand Manager for the pharmacy portfolio within Omega 3 and VMS (vitamins, minerals and supplements) categories at Orkla Care. Kirstine brings an entrepreneurial spirit and a strong business acumen to her work with healthcare brands.
+47 957 29 443
Kim Schaumann Johansen

Kim Schaumann Johansen

With a background in medicine and experience on both sides of the client /agency relationship, Kim has a genuine passion and ambition to modernise and improve healthcare marketing, branding and advertising. Working on both strategic and tactical product launches and brand management has given him a deep understanding of the industry, enabling him to help clients purposefully connect with the market and drive growth.
+45 20 78 38 03