The retail sector has struggled with the explosive growth of e-commerce and how to transform their real-world advantages into omnichannel operations where goods and services are ordered and fulfilled according to individual customer preferences. Those who are succeeding have aligned;
Best-of-breed technology stacks that stream operational and performance data to support real-time business decisions
Customer relationship and personalised loyalty programs
Close tracking of seasonal and consumer trends, alongside campaign, category and location-based sales performance
Marketing operations that span email, social media, search and display advertising as well as engaging content for inbound channels
Training and motivating staff to grow and prosper in the new retail environment using scaleable learning technologies