NoA Ignite further strengthens its Salesforce position in the Nordics following Axenon integration

NoA Ignite continues to strengthen its position as a leading Salesforce partner in the Northern Europe, following the full integration of Salesforce specialist Axenon into the organisation and the establishment of a strengthened Nordic Salesforce leadership structure.

“Many organisations are looking for partners who can support them as their Salesforce environments grow more complex. Strengthening our Nordic Salesforce capability is a natural step in meeting that demand,” says Petra Stenqvist, Managing Director Sweden at NoA Ignite.

The consolidation of App Shack, Axenon, and DK&A under the NoA Ignite brand was announced last year. More recently, the group further strengthened its Salesforce capabilities through the acquisition of Salesforce partner Deep. The integration of Axenon now marks a concrete step in building a more unified and scalable Salesforce capability across markets.

As part of this, Viktor Sundin steps into the role of Head of Salesforce, Sweden, leading the Swedish Salesforce capability within NoA Ignite. At group level, Niklas Hartog assumes the role of Group Partner Director for Salesforce, with responsibility for strengthening and growing NoA Ignite’s Salesforce position across the Nordics.

“At NoA Ignite, we believe growth is driven by the experiences companies create for their customers. CRM and Salesforce are where those experiences become real — connecting data, technology and human insight across the customer journey. With the Axenon merger and now the acquisition of Deep, we are one fully integrated organisation able to help clients drive experience-led growth through end-to-end customer journey orchestration on Salesforce.,” says Gøril Rønning, Group CEO at NoA Ignite.

Axenon has long been recognized for its deep Salesforce expertise and hands-on delivery across complex sales, service and data environments. Through the integration, that specialist capability is now fully embedded within NoA Ignite’s broader offering in strategy, design and technology.

NoA Ignite operates across Denmark, Norway, Sweden, Finland, Poland and Germany with around 450 specialists, supporting organisations where digital platforms are central to growth and operations. 

“By combining specialist Salesforce depth with our broader digital capabilities, we are positioned to take greater responsibility across the full lifecycle, from advisory and architecture to implementation and continuous development,” says Niklas Hartog, Group Partner Director for Salesforce at NoA Ignite.

About NoA Ignite

NoA Ignite is a Northern European digital consultancy bringing together specialist environments including App Shack, Axenon, DK&A, Deep and the original NoA Ignite. With more than 450 experts across six countries, the company helps organisations design and build digital products, platforms and customer experiences that drive growth and support everyday operations.

NoA Ignite works with organisations across sectors including retail, finance, energy and the public sector. Its teams combine strategy, design, technology and data to deliver solutions ranging from digital platforms and commerce experiences to AI-enabled services used by millions of people every day.