Two Grand Prix wins at Eurobest 2025

NoA is celebrating a remarkable night at Eurobest 2025, where NoA was awarded Grand Prix honours twice – one for impact on democracy at a continental scale, the other for a bold stand for press freedom.

NoA | &Co. wins Creative Effectiveness Grand Prix for European Parliament campaign

NoA | &Co.’s Pass It On – Use Your Vote was awarded the Creative Effectiveness Grand Prix, recognising one of the most important European communications briefs as the most impactful one, too.Created for the 2024 European Elections, the campaign set out to make democracy feel personal at a time marked by misinformation, polarisation and declining trust.

The campaign centred on a four-minute documentary in which grandparents from all 27 EU countries share their lived experiences of war, oppression, and lost freedoms with their grandchildren – and the rest of Europe. A human reminder not to take democratic rights for granted. According to the European Parliament’s own post-election survey, the campaign reached voters at scale:

• 40% recall across member states
• 339 million completed video views
• 1.06 billion impressions
• 45% higher likelihood of voting among those who remembered the campaign

It contributed to the highest EU-wide turnout since 1994. Watch the case film below and discover the full campaign at NoA | &Co.

NoA | Åkestam Holst wins Print & Publishing Grand Prix for Pressbyrån

NoA | Åkestam Holst received the Print & Publishing Grand Prix for Behind the Logo, developed for Sweden’s largest convenience chain, Pressbyrån.

For over a century, Pressbyrån has played a role in making journalism accessible. On World Press Freedom Day, the brand used its nationwide presence to highlight the importance of a free press by cutting its logo in half – removing the word “Press” and replacing it with frontline photographs from conflict zones. The striking change made room for the journalists who risk their lives to keep the truth alive, turning thousands of storefronts into a tribute to press freedom.

The public response was exceptional. Among those who saw the campaign, 60% purchased a newspaper at Pressbyrån, driving a 202% sales increase. Brand sentiment also surged, with 84% liking the campaign, 81% understanding its message, and 60% saying it reminded them of the importance of press freedom. On top of that, 60% reported a more positive view of Pressbyrån.

The campaign launched alongside Reporters Without Borders’ 2025 World Press Freedom Index, underscoring its relevance at a time when global press freedom is at a historic low.

Watch the case film below and discover the full campaign at NoA |Åkestam Holst.

In addition, NoA | Åkestam Holst also took home a silver award in the Social & Creator category for their IKEA campaign “Better late than never”. Read more about the campaign on Adweek.

Winning two Grand Prix across two of Eurobest’s most competitive categories underscores our commitment to strategic, effectful creativity. Both wins reflect our belief that creativity can drive real-world change: for businesses and for society.