Digital has been slow in penetrating the maritime industries, but with a generational shift in management, transformation is happening. Shipping operations are now experimenting with dynamic pricing, big data analytics, cloud and sensor-based point to point tracking and improving capacity planning. Ships are just as much real-time data streams as they are physical assets moving through international waters. New business models are also emerging to bring operators closer to customers and reducing the role of brokers and intermediaries. The Nordic region´s leading maritime organisations are prioritising digital investments in several areas:
Creating digital service platforms, including e-commerce, to improve direct relationships with their customers and attract new ones
Real-time cargo booking, tracking and on-board sensors that monitor conditions and share this with stakeholders
Improving the use of technologies to reduce environmental footprints such as predictive maintenance and automated navigation
Using blockchain technology to improve records management, payment automation and other services such as cargo insurance
Adopting advanced analytics and CRM to support customer personalisation, container repositioning and dynamic pricing