Maritime & Logistics - Cover image
Maritime & Logistics - Cover image

Maritime & Logistics

Digital has been slow in penetrating the maritime industries, but with a generational shift in management, transformation is happening. Shipping operations are now experimenting with dynamic pricing, big data analytics, cloud and sensor-based point to point tracking and improving capacity planning. Ships are just as much real-time data streams as they are physical assets moving through international waters. New business models are also emerging to bring operators closer to customers and reducing the role of brokers and intermediaries. The Nordic region´s leading maritime organisations are prioritising digital investments in several areas:

  • Creating digital service platforms, including e-commerce, to improve direct relationships with their customers and attract new ones

  • Real-time cargo booking, tracking and on-board sensors that monitor conditions and share this with stakeholders

  • Improving the use of technologies to reduce environmental footprints such as predictive maintenance and automated navigation

  • Using blockchain technology to improve records management, payment automation and other services such as cargo insurance

  • Adopting advanced analytics and CRM to support customer personalisation, container repositioning and dynamic pricing

Pernille Ryder

Pernille Ryder

As client lead, Pernille has the overall responsibility for international clients such as Maersk and Audika. With her current and previous work, Pernille has extensive experience in working with companies with a large organizations and tasks of high complexity. Pernille has a sought after understanding of the balance between strategy and creativity, ensuring that core client teams are able to convey and implement their work throughout their organization.
+45 33 46 33 00
Niels Kristian Christensen

Niels Kristian Christensen

Kristian´s maritime and logistics experience includes strategic and operational projects for A P Møller Mærsk, Mærsk Tankers, ZeroNorth, DSV Palapina and XPO Logistics. With more than 10 years of experience supporting interdisciplinary teams in platform design, new digital services and brand campaigns he brings hands-on project management and advisory capabilities to every client relationship.
+45 40 50 33 64