App Shack acquired by The North Alliance - Cover image
App Shack acquired by The North Alliance - Cover image

App Shack acquired by The North Alliance

March 28th, 2023

The North Alliance (NoA) has acquired the Swedish mobile application studio App Shack. The acquisition further strengthens NoA’s position as the leading Nordic agency network within creativity, data and tech, while securing a strong growth platform for App Shack.

Uppsala-based App Shack was founded in 2013. App Shack has since then grown exponentially.

”We are extremely excited to welcome App Shack to the NoA family. The acquisition will deepen our skills within the tech space, adding cutting-edge app competence to the NoA offering. It will secure an even better digital experience for our clients’ customers”, says Jonathan Pettersson, CEO of NoA Sweden.

App Shack will continue to operate as a separate brand with existing management team and Uppsala as a main hub, while App Shack’s Stockholm team will move to the NoA House at Tulegatan in Stockholm.

”By joining NoA, we get access to an impressive powerhouse of creativity and tech, that will ensure the continued growth of our business. As a part of NoA, we will be able to expand into new territories thanks to their strong brand and client base. We appreciate that NoA is a place where founders and talent thrive because of the collaborative culture combined with a large degree of entrepreneurial freedom. All current App Shack owners will invest a significant part of the total deal value in The North Alliance. Thereby, we secure a long-term commitment to both App Shack and NoA”, says Joseph Dickenson, co-owner and CEO of App Shack.

The purchase price will not be made public.