More than 100 000 children grow up in poverty in Norway. It's easy for us to miss, because they do everything in their power to hide that fact.
Make young people aware and alert to the fact that amongst us there are young people growing up in poverty, and the toll it takes on their young lives. As kids and young people, it's not in their power to change the situation, so they make the best of it.
We created a campaign within a youth lifestyle language. Initially it seems like we are sharing fashion life hacks from young rising stars, but it quickly transforms into real life examples of how young people growing up in poverty manage to mask their situation, for us not to reveal them.
The campaing has been awarded bronze in Eurobest and a "sølvfisk" in Gullfisken (Norway).