The Mountain - Cover image
The Mountain - Cover image

The Mountain

Kolonial

Kolonial.no got a giant helping hand from Game of Thrones character The Mountain, to tell people that there are better options than having to carry your heavy grocery bags home in the blistering cold.

The Challenge

Having groceries delivered to one's doorstep is not as common in Norway as it is in many other countries. We had to show people that they don' have to go through the hassle of carrying loads of grocery bags home in the cold - there are other options.

kolonial2
Kolonial
Kolonial3

The Solution

To spread the word, we got a giant helping hand from Haftor Björnsson, better known as «The Mountain» in Game of Thrones.

The Result

The campaign reached 5 million people in a short time, and the Norwegian online grocery store Kolonial.no has never grown faster.